COLOUR PALETTE
The CMYK colour was chosen because the colour palette is friendly, bright, and optimistic. The Degree Show 2021 colour palette is
created using the CMYK colour set that is the industry standard for four colour printing.
LOGO DESIGN
2021 is a year built of hope, change and opportunity. Political change, Covid-19 progression, an opportunity to expand technology and how we interact. Our Degree Show 2021 logo is in keeping with our current state and focus on 2021. Through the bold and blocky theme of our logo, we are trying to convey feelings of futuristic, technology, and style. The ‘2021’ is highlighted with a larger font to showcase 2021 as a year of rejuvenation and hope. Symbolically, the logo represents the shape of a rectangle, through which we are representing strength, effectiveness, and professionalism. We as a collective group decided it fitted with the overall theme and identity we wanted for the 2021 show.
TYPOGRAPHY CHOICES Open Sans was chosen because of its elegant and sophisticated, yet modern feel. It’s beautifully legible and offers an excellent reading experience. It’s also has got many styles and weights which means the font is adaptable in every scenario.
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