In previous years the 3rd and 4th year students have came together to generate and create ideas for what that years degree show branding could potentially look like. However as I'm sure you're all aware, 2020 was a very different year from others meaning the design jam required a much different approach. To ensure everyones safety the design jam was carried out digitally, splitting the 3rd year class into groups of three headed by two 4th year students.
Before the design jam happened, we came to the conclusion that it would be best to have a theme worked out before hand, so the design jam itself wouldn't be too all over the place. So, during class we thought of a collection of ideas that we felt would best represented degree show 2021. The final agreed theme we came to was that of a futuristic neon style, which reflected how a lot of people will be looking towards the future rather than looking back at 2020
throughout the design jam each group worked on creating visual concepts for the degree, bringing forward many unique perspectives on the theme. From mood boards to mockup posters a whole host of unique ideas were brought to the table which really helped in nailing down the identity for degree show 2021.
Though many technical difficulties occurred, this years design jam was just as successful as previous years. Helping put together a cohesive identity for degree show 2021, which will be continually refined going forward
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